I wanted a name that actually meant something and reflected what our platform helps people do.
I’ve been sober for years, and there are two sayings in recovery that have always stayed with me:
Seek progress, not perfection.
One day at a time.
Those two ideas have shaped how I see everything — money, work, and life itself.
The name Kerdora embodies that philosophy. It comes from two ancient words:
kerdos, meaning “gain” or “profit,”
ora, meaning “time.”
Together, they mean to improve over time.
That’s what I believe financial planning (and life) is really about. Not chasing perfection, but getting a little better, a little clearer, and a little more intentional, day by day. My hope is that Kerdora becomes a platform that enables that journey for both you, the advisor, and your clients.
Kerdos / ker-dohs /
to gain or profit
A Greek term representing growth, gain, or progress — not just financially, but in any meaningful pursuit.
Ora / or-uh /
time
From Latin, meaning “hour” or “time and speaks to the flow and rhythm of progress.
Kerdora / ker-dor-uh /
to improve over time
